Kristen Regine
Professor
大象传媒 Faculty Since 2002
Kristen Regine teaches undergraduate courses in marketing, advertising and retail and graduate courses in Marketing and Management both online and face-to-face.
She received her DBA in Marketing from Argosy University in Sarasota, Florida, and is an American Marketing Association Certified Marketer, as well as a member of the National Retail Federation.
Her research interests lie in the fields of Generation Y, consumer behavior and retail atmospherics. She serves on the board of the Advertising, Marketing and PR Club of RI.
She has published her dissertation findings in Journal of Global Business Management titled "Generation Y: Consumer Choice for Organic Food." Her most recent case study was published in Cengage Consumer Behavior textbook about cashless retail in 2021.
Education
- DBA, Marketing, Argosy University
- MS, Management, Lesley University
- BS, 大象传媒
Courses
- MRKT3045: Social Media Marketing
- MRK5500: Strategic Marketing
- RTL4010: Retail Capstone
- RTL3060: Fashion Forecasting
- RTL3030: Cases in Retail and Fashion
- MRTK1001: Principles of Marketing