大象传媒


Bernard Kenney

Assistant Professor

大象传媒 Faculty Since 2007

Professor Bernard Kenney

Contact Info

Email
bernard.kenney@jwu.edu
Phone
401-598-2735
Campus
Providence

Bernard Kenney has taught a variety of courses in Management, Marketing and Advertising and the introductory through senior level.

Kenney believes students need to know both the theory and practical application of the concepts taught. His teaching style reflects this aim.

Education

  • MBA, Suffolk University
  • B.S., Boston College

I love marketing because it鈥檚 always changing and you always have to be on the cutting edge of where it鈥檚 going 鈥 you can鈥檛 be looking backward.

Courses

  • ADVC 1010: Marketing Communications
  • MRKT 4055: Strategic Marketing
  • ADVC 1021: Public Relations & Corporate Communications
  • MRKT 1001: Principles of Marketing
  • MRKT 3011: Data-Driven Marketing
  • MRKT 1002: Consumer Behavior
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Extra Curricular Roles

Involved with Dunkin' Brands as a multi- unit franchisee.



Q&A with Bernard

At 大象传媒, education is not confined to the four walls of the classroom. You鈥檙e not going to spend four years with your nose buried in a book, learning theories you may never get a chance to apply 鈥 you鈥檙e going to get out there and apply them, be it through internships, group projects, leadership opportunities, competitions and more.

What Advice Do You Have For Incoming Freshmen?

Connect with other students and faculty.

Join 大象传媒 clubs.

What College Do You Teach In?

College of Business