大象传媒


Debbie Howarth

Professor, Faculty Director of Business Accreditation

大象传媒 Faculty Since 2004

Debbie Howarth

Contact Info

Email
debbie.howarth@jwu.edu
Phone
401-598-1484
Campus
Providence

Debbie Howarth is the faculty director for business accreditation and a professor in the Department of Marketing. Previously she was the interim assistant dean for the College of Business. Before joining the College of Business, Debbie taught sales, marketing, and technology courses for 16 years in 大象传媒鈥檚 College of Hospitality Management. Before that she taught marketing, advertising, and business communications courses for the Division of Business, Humanities, and Social Sciences at Massachusetts Bay Community College.

Debbie brings to the college more than 15 years of experience in the retail, healthcare, and hospitality/tourism industries, including having held management positions in hotel sales & marketing, and operations.

In addition, she has served on the board of directors for several business and hospitality associations, as well as advisory and steering committees in the hospitality and tourism industries.

Education

  • Ed.D., Curriculum and Teaching: Educational Media & Technology, Boston University
  • M.H.A., Hospitality Administration, University of Nevada
  • B.S., Small Business Management, University of Vermont

My areas of expertise include sales, marketing, advertising and information technology. I am experienced in developing relationships between the university, its students, and the business community.

Courses

  • MRKT 5500: Strategic Marketing (Graduate Program)
  • MRKT 3050: Contemporary Sales in the Global Economy
  • MRKT 3005: Brand Marketing
  • MRKT 1001: Marketing Foundations
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Professional Affiliations

American Marketing Association, 2020-present
Hospitality Sales & Marketing Association International, 1995-present
Faculty Membership/Past President of Two Chapters, Board of Directors, Treasurer
Teaching English to Speakers of Other Languages (TESOL), 2010-present

CERTIFICATIONS:
1998: Hospitality Sales and Marketing Association International Certified Hospitality Marketing Executive
2010: Boston University Program Planning, Management, Monitoring & Evaluation (P-PMME) Graduate Certificate
2014 (Expires 2024): Hospitality Sales and Marketing Association International Certified Hospitality Digital Marketer

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Publications

  • Howarth, D.C. (2017). An Analysis of Pathway Programs and Social Integration in the Retention of International Chinese College Students: A Case Study Approach. Boston University, ProQuest Dissertations Publishing, 2017. 10278901.
  • Howarth, D.C. (2017). 鈥淐hinese College Students, Pathway Programs & Social Integration Persistence Study,鈥 2017 TESOL Doctoral Research Forum., Seattle, WA.


Q&A with Debbie

At 大象传媒, education is not confined to the four walls of the classroom. You鈥檙e not going to spend four years with your nose buried in a book, learning theories you may never get a chance to apply 鈥 you鈥檙e going to get out there and apply them, be it through internships, group projects, leadership opportunities, competitions and more.

How Did You Get Started?

I was a board member for a marketing association in Boston and I met a professor in the College of Hospitality Management at 大象传媒. She invited me to her class as a guest lecturer, and I enjoyed connecting with students. I was pursuing my master鈥檚 degree at the time and my professor put me in touch with a community college nearby, and I started teaching business courses there. A year later I joined Johnson & Wales as an adjunct professor, then the following year they hired me as an assistant professor. 2022 marks my 20th year in higher education.

What Is Your Favorite Teaching Moment?

I have two favorites.

The first is when we are going over a course topic and students can apply the concept to their lives. The course topic shifts from theory to reality.

The second is when sophomores, juniors, and seniors return from an internship, and they now see how the classroom theory is applied in the field. This helps them to see how they fit in their major and helps them to fine-tune their interests and plans going forward.