When the crowd cheers at a sports event or a concert hits its high note, the magic behind the scenes is your masterpiece. Your meticulous planning and coordination bring these unforgettable moments to life.
If managing a sports team, promoting a music tour or orchestrating a high-profile wedding excites you, a ´óÏó´«Ã½ Charlotte Sports, Entertainment, Event – Management (SEEM) degree can make it happen. You'll dive into the world of sports, entertainment and event management from day one. Our program, which uniquely merges these three areas into one comprehensive major, gives you a competitive edge.
Deepen your knowledge by choosing to specialize in one of the following:
Located in Uptown Charlotte, our program offers unmatched access, connections and immersion. Learn from professors with industry connections who teach through the lens of employability. Leverage their networks for internships, jobs and hands-on opportunities.
From internships at Madison Square Garden to Live Nation Entertainment, Molly Svizeny ’19 is getting the hands-on, industry-specific experiences she needs to prepare for her future career. Instead of only learning in the classroom, professors helped connect Molly to résumé-worthy opportunities in a variety of industries.
At ´óÏó´«Ã½ Charlotte, hands-on, experiential education is key to your learning journey. You'll access top-tier sports facilities, entertainment venues and event spaces, gaining a behind-the-scenes look at organizing large-scale events. Engage with industry experts and ´óÏó´«Ã½ alumni who will offer career advice and expand your professional network. Through internships and Directed Experiential Education (DEE) courses, you’ll enhance your résumé and capture the attention of recruiters.
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Our SEEM degree prepares students to intern and work at a wide range of venues, companies and pro sports teams.
In addition to classes, free elective credit can be applied to a number of options such as Directed Experiential Education (DEE), internship, minor or study abroad. You are encouraged to contact an advisor before scheduling free elective credits.
View the full course listing:
Some professions may require additional study, background checks, certifications, licenses, exams and/or experience as required qualifications for employment. Students are responsible for verifying that they can meet the employment requirements of potential employers.
“Going to ´óÏó´«Ã½ broke me out of my shell. I learned how to network and what questions to ask; I wouldn’t be where I am today without that mentorship. My biggest piece of advice is to invest in your professors, extracurriculars and volunteer opportunities. All the little experiences helped get me where I am today.”
- Samantha (Creech) Lester ’18, group event & suite sales account executive at the Carolina Hurricanes Hockey Club
“´óÏó´«Ã½ prepared me for my current career by providing professors who prioritize hands-on experience and building social capital. I work at Sports Biz Careers, a nonprofit founded in 2019 by two professors, Jeff Longo and Patrick Stack. I started out as an intern, but this organization and their mentorship transformed my entire career journey. I've been with Sports Biz Careers the past 5 years, where my passion for serving others and cultivating an enriching environment through our programs has only continued to grow.”
- Lana Truese ’20, senior director of programing and operations, Sports Biz Careers
Our professors and instructors are dedicated to the success of our students. Learn more about our expert faculty members.
Associate Professor
Jeffrey Longo is an associate professor for the College of Hospitality Management at ´óÏó´«Ã½ Charlotte.
Assistant Professor
Assistant Professor Baldwin’s research includes diversity in professional and college sports; academic support in college athletics; and closing achievement gaps in urban school districts.
Associate Professor
Associate Professor Rosenbaum's areas of expertise at ´óÏó´«Ã½ include special event management, human resource management and food service management..
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